Banner Advertising
The first ‘clickable’ ad in the worldwide web, now fondly called a banner ad, was developed and sold in the year 1993. Since then, we have seen them flickering on our desktops or laptop screen until it becomes an eyesore. No matter how you feel about it, it is one of the most important ingredients of web advertising. You cannot ignore banner advertising today if you want to survive online.
However, before you flaunt your banner ads in cyberspace, learn a few things about its placement and design. For starters, you can explore banner advertising by using some free banner ads to promote your business. There are also thousands of sites that provide free banner advertising in exchange. In such cases, if you want to display your banner in their website, you have to display theirs in your website. It is also called banner ad exchange.
You should follow a few simple rules for a great web advertising banner design. The most important factor here is about relevance of placement. It is important that you place your advertising banner ads with a website that is related to the products or services you are promoting. For example, it is not a smart idea to conduct your banner advertising campaign from the wrong website. If you’re selling pet food, it is downrightly unwise to place your banner in a website promoting cosmetic items. So, that explains the first point of relevance.
The second point is the need for a good concept. If you want to gain from internet banner advertising, you must have a good concept that communicates the messages to the visitors clearly and effectively. Remember that consistency is the name of the game in building a brand image. Be creative and don’t change your banner ad or logo every week after your business gains momentum. It’s a great obstacle in building your Brand Image. And yes, this is basic knowledge for the success of your banner ad system. Visitors are more likely to click on a banner that displays or directs them to click on it. It is kindergarten psychology, but most smart people don’t pay heed to this simple point. If click-throughs are what you’re looking for, why shy away from telling the visitor to ‘click here’.
But remember to be extra careful while experimenting with flashy banner advertising. It might drive away visitors rather than make them click on the banner advertising. It is your web designer’s duty to create a banner that entices the visitor. A good banner ad, no matter how badly placed, can get itself clicked if it is really attention grabbing and interesting.
